What Good SEO Has To Do With CO2 Reduction

SEO, Search Engine Optimization, is the fine art of search engine optimization of websites. Why should this have anything to do with a reduction in CO2 emissions? A bit far-fetched at first, but it actually makes sense. Every click on the Internet consumes electricity. CO2 is generated during power generation and energy consumption. So the faster someone finds what they are looking for online, the fewer clicks are needed, so less energy/electricity is consumed.


228 million Google searches worldwide in 1 hour

That’s over 63,000 per second on Google alone. And each search generates 0.2 grams of CO 2. That means 12.6 kilograms of CO2 per second.  People’s search behaviour can no longer be reversed.

seo services toronto

There are two approaches to greater environmental friendliness

To generate the required energy in a climate-friendly manner

On the one hand, this affects the consumption of the end devices of the users. And on the other hand, that is the much larger lever that can be influenced more quickly, the data centres of the search engines. Google has been focusing on renewable energies for several years and invested in wind farms at an early stage. They now use 100% green electricity.

To optimize the searches

The fewer clicks, the less power consumption.

Shorter searches through optimal seo services toronto

The semantic search is already firmly established. A “jaguar” in the search field can be the car brand, but also the animal. That’s why it’s not just about the keyword, in this case, Jaguar, in the website text, but also about the context. If there is something about the fuel consumption, then you are talking about the car, if the rainforest on the Amazon is mentioned, there is a 99% probability that the big cat is meant.

So just bombarding the website with the keywords is useless. In the meantime, it has also become common to type in the complete question, or at least several words, in a search engine, analogous to voice searches via Siri, Alexa, etc.

The optimal website should also be structured in the same way under seo services toronto aspects. Namely, anticipating what the searcher wants to know. The Otto normal user is more likely to ask a question than to formulate a sentence. The SEO bunnies know it. The more closely the words on their site match the search, the higher they will rank on the search engine.

If a user has found what he was looking for then that is great. Good SEO has contributed to fewer search queries and thus to CO2 reduction.